{"id":1214,"date":"2020-03-17T13:08:14","date_gmt":"2020-03-17T13:08:14","guid":{"rendered":"https:\/\/bruceplatform.com\/?page_id=1214"},"modified":"2020-03-30T10:45:10","modified_gmt":"2020-03-30T08:45:10","slug":"what-is-bruce-platform","status":"publish","type":"page","link":"https:\/\/bruceplatform.com\/index.php\/what-is-bruce-platform\/","title":{"rendered":"What is BRUCE Platform?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.4.1&#8243; background_enable_image=&#8221;off&#8221;][et_pb_fullwidth_header _builder_version=&#8221;4.4.1&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/what-is-01-1.jpg&#8221; custom_padding=&#8221;100px||100px||false|false&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;||0px|||&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_color=&#8221;rgba(12,113,195,0.07)&#8221; bottom_divider_height=&#8221;59px&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;||67px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font_size=&#8221;18px&#8221;]<\/p>\n<p><a href=\"https:\/\/bruceplatform.com\/\">Home\u00a0<\/a>\u00bb <span style=\"color: #008080;\"><strong>What is BRUCE Platform?<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/BRUCE-on-white-01-1.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.4.1&#8243; animation_style=&#8221;fade&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.4.1&#8243; header_2_font=&#8221;|600||on|||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_text_color=&#8221;#0c71c3&#8243; header_2_font_size=&#8221;25px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_3_font=&#8221;||||||||&#8221; header_3_text_align=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1150ms&#8221;]<\/p>\n<h2>Blockchain for Business<\/h2>\n<h3>Construction, Real Estate, and Facility Management<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;2px||0px|||&#8221; bottom_divider_color=&#8221;rgba(12,113,195,0.12)&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; box_shadow_style=&#8221;preset6&#8243;][et_pb_row _builder_version=&#8221;4.4.0&#8243; custom_padding=&#8221;47px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; header_3_font=&#8221;|600||on|||||&#8221; header_3_text_color=&#8221;#169e9b&#8221; header_3_font_size=&#8221;25px&#8221; custom_margin=&#8221;||58px|||&#8221;]<\/p>\n<h3>The situation today<\/h3>\n<p>[\/et_pb_text][et_pb_slider use_bg_overlay=&#8221;off&#8221; arrows_custom_color=&#8221;#0c71c3&#8243; dot_nav_custom_color=&#8221;#0c71c3&#8243; _builder_version=&#8221;4.4.1&#8243; header_font_size=&#8221;35px&#8221; custom_padding=&#8221;10px||99px||false|false&#8221;][et_pb_slide heading=&#8221;Connecting the Built Environment&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/stakeholders2.png&#8221; admin_title=&#8221;built environment&#8221; _builder_version=&#8221;4.4.1&#8243; header_font_size=&#8221;42px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; background_layout=&#8221;light&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>The Construction, Real Estate, and Facility Management industries define the <strong>Built Environment<\/strong>, which revolves around properties and assets.<\/p>\n<p>There are many players in this field.<\/p>\n<p>All stakeholders hold different interests during each stage of the Built Environment lifecycle.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;There are a lot of disconnected stakeholders&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/Picture1.png&#8221; arrows_custom_color=&#8221;#0c71c3&#8243; dot_nav_custom_color=&#8221;#0c71c3&#8243; admin_title=&#8221;stakeholders&#8221; _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Every day millions of activities and transactions costing billions of dollars are carried out through a multitude of interlinked supply chains in the built environment.<\/p>\n<p>People and organizations around the world use a multitude of automated and manual unsynchronized systems and methods for asset tracking and management.<\/p>\n<p>This makes it impossible to keep an accurate, up to date, searchable inventory of physical assets and a trustworthy log of activities and transactions through the lifecycle.<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;The most common means of communication are still phonecalls and e-mails&#8221; _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; background_image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/phones-01.png&#8221; background_enable_image=&#8221;on&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;bottom_center&#8221; background_layout=&#8221;light&#8221;]<\/p>\n<p>Offices are filled with files, folders, papers, removable media&#8230;<\/p>\n<p>The main challenge is a timely and reliable exchange of information between parties and systems.<\/p>\n<p>[\/et_pb_slide][et_pb_slide heading=&#8221;Miscommunication leads to many inaccuracies&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/inaccuracies-01.jpg&#8221; _builder_version=&#8221;4.4.1&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221; box_shadow_style_image=&#8221;preset1&#8243;]<\/p>\n<p style=\"text-align: left;\">Resulting in higher costs and lower efficiency:<\/p>\n<ol>\n<li style=\"text-align: left;\">Going over budget and over schedule<\/li>\n<li style=\"text-align: left;\">Delays due to dispute resolutions<\/li>\n<li style=\"text-align: left;\">Wasted resources fixing errors<\/li>\n<li style=\"text-align: left;\">Loss of trust between stakeholders<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.4.1&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;55px|||||&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;rgba(12,113,195,0.08)&#8221; top_divider_height=&#8221;50px&#8221; top_divider_repeat=&#8221;0x&#8221; top_divider_flip=&#8221;vertical&#8221; top_divider_arrangement=&#8221;above_content&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; header_3_font=&#8221;|600||on|||||&#8221; header_3_text_color=&#8221;#169e9b&#8221; header_3_font_size=&#8221;25px&#8221; custom_margin=&#8221;||13px|||&#8221; locked=&#8221;off&#8221;]<\/p>\n<h3>What must be done?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.4.1&#8243; header_3_font_size=&#8221;20px&#8221;]<\/p>\n<h3>A solution that allows different parties to exchange important data without changing their current in-use systems.\u00a0<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.1&#8243; background_image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/bruce-numbers-01.jpg&#8221; background_size=&#8221;initial&#8221; animation_style=&#8221;fold&#8221;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;50px||50px||false|false&#8221;]<\/p>\n<p>To understand each other, everyone needs to speak the<strong> same language following a universal standard<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.1&#8243; background_image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/bruce-numbers-02.jpg&#8221; background_size=&#8221;initial&#8221; animation_style=&#8221;fold&#8221; animation_duration=&#8221;1050ms&#8221;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;50px||50px||false|false&#8221;]<\/p>\n<p>Relevant data must be shared and be easily accessible to authorized parties but <strong>stay in their original databases.\u00a0 <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.1&#8243; background_image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/bruce-numbers-03.jpg&#8221; background_size=&#8221;initial&#8221; animation_style=&#8221;fold&#8221; animation_duration=&#8221;1100ms&#8221;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;50px||50px||false|false&#8221;]<\/p>\n<p><strong>The integrity of data must be preserved<\/strong> \u2013 no third parties can be allowed to make any changes while it is in transit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.4.1&#8243; background_image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/bruce-numbers-04.jpg&#8221; background_size=&#8221;initial&#8221; animation_style=&#8221;fold&#8221; animation_duration=&#8221;1150ms&#8221;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; custom_margin=&#8221;50px||50px||false|false&#8221;]<\/p>\n<p><strong>Data must remain confidential during its journey<\/strong>, protected from unauthorized eyes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; bottom_divider_style=&#8221;curve&#8221; bottom_divider_color=&#8221;rgba(12,113,195,0.12)&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;2em&#8221; header_2_font=&#8221;|600||on|||||&#8221; header_2_line_height=&#8221;1.1em&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.2em&#8221;]<\/p>\n<h2><span style=\"color: #169e9b;\"><strong><span style=\"color: #689cd7;\">B<\/span><span style=\"color: #767171;\">RUCE<\/span> <span style=\"color: #bfbfbf;\">Platform<\/span><\/strong> meets all these requirements and more.<\/span><\/h2>\n<p>This <em>Digital Automated Information Exchange Platform<\/em> opens up new possibilities to improve the industry through innovation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_image src=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/features.png&#8221; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;|||0px||&#8221; animation_style=&#8221;fade&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.4.1&#8243; box_shadow_style=&#8221;preset6&#8243; box_shadow_blur=&#8221;10px&#8221;][et_pb_fullwidth_slider _builder_version=&#8221;4.4.2&#8243; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; button_alignment=&#8221;center&#8221; custom_padding=&#8221;220px||206px|0px||&#8221; background_last_edited=&#8221;on|phone&#8221;][et_pb_slide heading=&#8221;And instead of this&#8230;&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/instead-of-this.png&#8221; use_text_overlay=&#8221;on&#8221; image_tablet=&#8221;&#8221; image_phone=&#8221;&#8221; image_last_edited=&#8221;on|desktop&#8221; text_overlay_color_tablet=&#8221;&#8221; text_overlay_color_phone=&#8221;rgba(255,255,255,0.93)&#8221; text_overlay_color_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.4.1&#8243; header_level=&#8221;h2&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; background_layout=&#8221;light&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_phone=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/instead-of-this.png&#8221; background_enable_image_phone=&#8221;on&#8221; background_size_phone=&#8221;contain&#8221;][\/et_pb_slide][et_pb_slide heading=&#8221;We have this.&#8221; button_text=&#8221;See how it works.&#8221; button_link=&#8221;https:\/\/bruceplatform.com\/index.php\/what-is-bruce-platform\/how-bruce-platform-works\/&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/we-have-this.png&#8221; use_bg_overlay=&#8221;off&#8221; use_text_overlay=&#8221;on&#8221; text_border_radius=&#8221;0px&#8221; text_overlay_color_tablet=&#8221;&#8221; text_overlay_color_phone=&#8221;rgba(255,255,255,0.87)&#8221; text_overlay_color_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.4.1&#8243; header_text_align=&#8221;center&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_use_icon=&#8221;on&#8221; button_alignment=&#8221;center&#8221; background_layout=&#8221;light&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_phone=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/we-have-this.png&#8221; background_enable_image_phone=&#8221;on&#8221; background_size_phone=&#8221;contain&#8221; button_bg_color_tablet=&#8221;&#8221; button_bg_color_phone=&#8221;#ffffff&#8221; button_bg_color_last_edited=&#8221;on|phone&#8221; button_bg_enable_color_phone=&#8221;on&#8221; box_shadow_style_button=&#8221;preset1&#8243; box_shadow_vertical_button=&#8221;1px&#8221; box_shadow_blur_button=&#8221;5px&#8221; box_shadow_color_button=&#8221;#0c71c3&#8243;][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;||24px|||&#8221; top_divider_style=&#8221;curve&#8221; top_divider_color=&#8221;rgba(12,113,195,0.18)&#8221; top_divider_height=&#8221;50px&#8221; top_divider_flip=&#8221;vertical&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; header_font_size=&#8221;24px&#8221; header_3_font=&#8221;|600||on|||||&#8221; header_3_text_color=&#8221;#169e9b&#8221; header_3_font_size=&#8221;20px&#8221; custom_margin=&#8221;||15px|||&#8221;]<\/p>\n<h3>So if you recognize yourself as one of the following<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/customers.png&#8221; _builder_version=&#8221;4.4.1&#8243; animation_style=&#8221;fade&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;|600|||||||&#8221;]<\/p>\n<p><strong>You should be curious.\u00a0<a id=\"overlay_unique_id_1169\" href=\"#open-overlay\">Request a Demo.<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.1&#8243; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.4.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.1&#8243;][et_pb_text _builder_version=&#8221;4.4.1&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;|600|||||||&#8221;]<\/p>\n<p>Find out how BRUCE Platform works for you<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.4.2&#8243; hover_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.2&#8243; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243;][et_pb_blurb title=&#8221;Landlord&#8221; url=&#8221;https:\/\/bruceplatform.com\/index.php\/landlords-and-owners&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/landlord-01.jpg&#8221; _builder_version=&#8221;4.4.2&#8243; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#22b58b&#8221; header_font_size=&#8221;25px&#8221; text_orientation=&#8221;center&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|27px|27px|27px|27px&#8221; box_shadow_style_image=&#8221;preset1&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.4.2&#8243; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243;][et_pb_blurb title=&#8221;OSP&#8221; url=&#8221;https:\/\/bruceplatform.com\/index.php\/osps\/&#8221; image=&#8221;https:\/\/bruceplatform.com\/wp-content\/uploads\/2020\/03\/service-provider-01.jpg&#8221; _builder_version=&#8221;4.4.2&#8243; 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The Construction, Real Estate, and Facility Management industries define the Built Environment, which revolves around properties and assets. There are many players in this field. All stakeholders hold different interests during each stage of the Built Environment lifecycle. &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1214","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is BRUCE Platform? | BRUCE platform<\/title>\n<meta name=\"description\" content=\"BRUCE Platform - The Blockchain for Construction, Real Estate &amp; Facility Management. 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